Wienerberger: ANNUAL REPORT 2009

Credits & Description:

Category: Large Business - international or global scale

Advertiser: WIENERBERGER

Product/Service: BRICK MANUFACTURER

Agency: BÜRO X VIENNA

Date of First Appearance: Mar 24 2010

Entrant Company: BÜRO X VIENNA, AUSTRIA

Creative Director: Andreas Miedaner (Büro X Vienna)

Customer Consultant: Dominik Cofalka (Mensalia)

Associate Director: Sascha Schaberl (Büro X Vienna)

Illustrator: Doris Forsthuber (Wiener Schreibbüro)

Final Art Work: Sonja Handl (Büro X Vienna)

Photographer: Kurt Keinrath

Photographer: Stephan Huger

Translation: Donna Schille-Margolis

Media placement: Annual Report - Brick and clay roof tile business - 24 March 2010



Describe the brief from the client

Wienerberger is the world's largest producer of bricks and No. 1 in the clay roof tiles market in Europe. 2009 was a challenging year for Wienerberger in all markets, with the company experiencing a significant drop in profits in some areas, as well as undergoing restructuring and cost-saving measures. These structural changes should be illustrated in the report.



Describe the challenges and key objectives

Although the group would like to have prevented many of the harsh measures from being undertaken, the economic pressure the company faces has not been hidden, but rather brought out into the open.



Describe how you arrived at the final design

"We would gladly have saved money by not writing this report", is the title of the Wienerberger Annual Report for 2009. This report has been printed on light-grey recycled paper, some of which has a check design similar to those found on cheap writing pads. The illustrations have been drawn with a ballpoint pen and look deliberately amateurish, as though they have been drawn by the management team themselves. In order to save printing costs, almost all pages have been printed in black and white. Even the photos of the management team are in black and white, and the only colour included is the blue of the ballpoint pen.



Give some indication of how successful the outcome was in the market

The positive feedback on the Annual Report 09 from investors and fund managers was the proof of successful design and implementation.