Fritz Egger: EGGER SUSTAINABILTY CYCLE

Credits & Description:

Category: Offline Digital Design

Advertiser: FRITZ EGGER

Product/Service: WOOD BASED MATERIALS

Agency: PLAYFRAME

Date of First Appearance: Feb 15 2011

Entrant Company: PLAYFRAME , Berlin, GERMANY

Concept/Creative Direction: Patrick Boltz (PLAYFRAME)

Concept/Art Direction/Project Management: Romy Korndörfer (PLAYFRAME)

Design Interface: Nadine Thieme (PLAYFRAME)

Design: Sebastian Häusler (PLAYFRAME)

Design: Melanie Ickert (PLAYFRAME)

Project Management: Katharina Buckl (metaio)

Media placement: interactive installation - EGGER Truck - 15 February 2011



Describe the brief from the client

The interactive installation "Sustainability Cycle" was developed for a mobile showroom which is travelling through Europe from 2011 until 2014. The installation is about the ecological and sustainable approach of the company regarding its core resource wood. As this is a quite complex and very detailed story concerning many production manners, the task was to provide a tangible and easy way to understand the approach towards the topic.



Describe the challenges and key objectives

The visitor is prompted to act and play with the installation by rotating the table. Boards tagged with AR-markers help them to navigate through 3D animations, production videos and interviews, to gain a deeper insight.

To present the plentitude of the developing process and the meaning of the cycle idea on a limited space, the idea came up to integrate augmented reality applications. On a turnable table the sustainability cycle is presented as wooden models added by digital information. The static world is brought to life and shows new and detailed aspects of logistic and production processes.



Describe how you arrived at the final design

The Sustainability Cycle is based on a 2D and 3D graphic design developed by PLAYFRAME in 2007. This illustration was the basic principal when developing the table with icons now coming to life as objects on the spinnable ecology table. The 3D animations were designed by the Munich company Metaio, who specialise in augmented reality applications.



Give some indication of how successful the outcome was in the market

The interactive installation "Sustainability Cycle" is part of the EGGER European Roadshow. The roadshow started in Februrary 2011 and will travel all over Europe until December 2014. The first trainings started in Romania and the people were impressed by the highly entertaining and yet informing concept of the truck.