WURST Design & Branding »Wurst«, 3 by Riebenbauer Design

»Wurst«, 3
The Design & Branding titled »Wurst«, 3 was done by Riebenbauer Design advertising agency for WURST in Austria. It was released in Oct 2016.
Advertising campaign for WURST

WURST: »Wurst«, 3

Brand
WURST
Media
Design & Branding
Released
October 2016
Posted
October 2016
Market
Austria
Industry
Sausage and meat products, Fast food
Agency
Riebenbauer Design
Creative Director
Franz Riebenbauer
Creative Director
Christoph Himmel
Art Director
Patrick Tafner
Art Director
Brini Fetz
Designer
Rui Magalhaes
Photographer
Ingo Pertramer

Awards:

D&AD 2017
DirectDirect MailGraphite Pencil

Credits & Description:

Agency: Studio Riebenbauer
Client: Buchberger, Butchery since 1946
Art Director: Brini Fetz
Art Director: Patrick Tafner
Photographer: Ingo Pertramer
Designer: Rui Magalhaes
Creative Director: Franz Riebenbauer
Creative Director: Christoph Himmel
Project Manager: Manuela Graf
Sound Design: Denise Schindele
Description:
The vinyl record „Wurst“ (Sausage) is a Ode to a butcher’s craft and the art of making a sausage and a complete new approach to sell highest quality meat to the best chef's in Austria. By doing this Buchberger presents his work in a very artistic way, like the adressees of this direct mail, Austria’s top Michelin chefs. Only original recordings of Buchberger’s farm, employees and butchers were used in each composition. And formed a complete new approach in selling his products and presenting a craftsmanship, that is in our days in danger by industrial mass production.