Wusthof: SLICED POSTERS

Credits & Description:

Category: Posters

Advertiser: WÜSTHOF

Product/Service: WÜSTHOF

Agency: MANAJANS/JWT

Chief Creative Officer: Tugbay Bilbay (Manajans JWT)

Creative Director: Tevfik Şems Naipoğlu

Creative Director: Sami Basut (Manajans JWT)

Senior Art Director: Tunchan Kalkan (Manajans JWT)

Senior Copywriter: Erhan Başaran (Manajans JWT)

Media placement: Poster - Mavra Cafe - 15 April 21 April

Media placement: Poster - White Mill Cafe - 15 April 21 April

Media placement: Poster - George Hotel - 15 April 21 April

Media placement: Poster - REP Cafe - 15 April 21 April

Media placement: Poster - Cafe Boom - 15 April 21 April

Media placement: Poster - Kitchen Cafe (Mutfak) - 15 April 21 April



Describe the brief from the client

Wüsthof stood for 'We like it sharp' amongst food lovers and gourmet chefs. We needed to connect with chefs and remind them of Wüsthof's precise sharpness.



Describe the challenges and key objectives

We had a very low budget but we needed to connect with our core audience in an elegant way. We needed to inspire them and connect with them on an aesthetic level.



Describe how you arrived at the final design

We wanted to showcase precise sharpness of Wüsthof knives. So we decide to slice the posters as if they were sliced bu Wüsthof knives. We hung the posters in gourmet cafes where great chefs dine.



Give some indication of how successful the outcome was in the market

The unorthodox usage of the format inspired and ignited the conversation amongst chefs -our core audience. The sliced posters were referenced in social media and shared on gourmet blogs.