Creatividade Galega: YEARBOOK CREATIVIDADE GALEGA

Credits & Description:

Category: Books

Advertiser: CREATIVIDADE GALEGA

Product/Service: YEARBOOK

Agency: UNLIMITED CREATIVE GROUP

Agency: ZUMO ESTUDIO

Creative Director: Xose Teiga (Unlimited Creative Group)

Creative Director: Brais Mendez Gonzalez (Zumoestudio)

Art Director: Alberto Aler (Unlimited Creative Group)

Art Director: Brais Mendez Gonzalez (Zumoestudio)

Art Director: Xose Teiga (Unlimited Creative Group)

Art Director: David de la Iglesia Pregal (Zumo Estudio)

Graphic Designer: Alberto Aler (Unlimited Creative Group)

Graphic Designer: Brais Mendez Gonzalez (Zumoestudio)

Graphic Designer: David de la Iglesia Pregal (Zumoestudio)

Copywriter: Xose Teiga (Unlimited Creative Group)

Media placement: Book - Santiago de Compostela - November 2011



Describe the brief from the client

The order: to conceive and design the Anuario Creatividade Galega (the Galician Creative Association Yearbook).



Describe the challenges and key objectives

The goal: to diffuse the concept of the start of a new, more-demanding stage in the selection of works published in the book. The Yearbook is an annual summary of what is happening in the fields of graphic, publicity, audiovisual and interactive communication in Galicia.



Describe how you arrived at the final design

The solution: to create a book in which the final process 'eliminates the excess'. Once the book was printed, part of it was torn out to eliminate superfluous works, thus making an act of commitment, in the final process, more selective.



Give some indication of how successful the outcome was in the market

The result was the deconstruction of a book (and the controversy) but the required message was disseminated: 'what is missing is the excess baggage'.