You On Demand: YOU ON DEMAND POSTERS

Credits & Description:

Category: Posters

Advertiser: YOU ON DEMAND

Product/Service: YOU ON DEMAND COMING SOON MOVIE CONTENT

Agency: RED PEAK

Chief Creative Officer: Stewart Devlin (Red Peak)

Designer: Jodie Wightman (Red Peak)

Illustrator: Dan Stiles

Account Director: Liz Solomon (Red Peak)

Media placement: Posters - Jinan & Cixi, China - 1 September 2011



Describe the brief from the client

To create a poster campaign to drive awareness for the first ever pay-per-view TV network in China that also delivers Hollywood content.



Describe the challenges and key objectives

YOU on Demand is the first national pay-per-view and Video on Demand channel in China. As a completely new service and unknown brand, promotional materials were needed to generate interest in the channel before its launch.



Describe how you arrived at the final design

We commissioned Dan Stiles to illustrate teaser posters in the same graphic style as the new YOU on Demand logo. The result was a series of posters depicting the simple joy of watching Hollywood movies from the comfort of your home.



Give some indication of how successful the outcome was in the market

You on Demand has successfully launched the first ever pay-per-view TV network in China.