You On Demand: YOU ON DEMAND STATIONARY

Credits & Description:

Category: Logo Design

Advertiser: YOU ON DEMAND

Product/Service: TV NETWORK

Agency: RED PEAK

Chief Creative Officer: Stewart Devlin (Red Peak)

Designer: Jodie Wightman (Red Peak)

Account Director: Liz Solomon (Red Peak)

Media placement: Stationary - All correspondence - 1 September 2011



Describe the brief from the client

To create a You On Demand stationery to be used internally and externally with prospective customers and partners which would reinforce the brand within the company.



Describe the challenges and key objectives

The objective was to carry the You On Demand brand identity in all modes of communication, externally and internally.



Describe how you arrived at the final design

In order to portray the brand’s personality, we decided to feature an animated wink in the logo of the letterhead. This was accomplished by applying a sticker of the logo onto the stationery after letter printing.



Give some indication of how successful the outcome was in the market

You on Demand has successfully launched the first ever pay-per-view TV network in China. Their stationary is used daily for both internal and external communication.