Young Lions Brazil Design & Branding FISH by NEW DESIGN

FISH
The Design & Branding titled FISH was done by NEW DESIGN advertising agency for Young Lions Brazil in Brazil. It was released in Feb 2012.
Advertising campaign for Young Lions Brazil

Young Lions Brazil: FISH

Brand
Young Lions Brazil
Media
Design & Branding
Released
February 2012
Posted
February 2012
Market
Brazil
Industry
Shows, Events & Festivals
Agency
NEW DESIGN
Creative Director
Juliana Uchoa
Art Director
Francis Alan
Illustrator
Francis Alan

Credits & Description:

Category: Illustration

Advertiser: YOUNG LIONS BRAZIL - MINAS GERAIS

Product/Service: YOUNG LIONS COMPETITION

Agency: NEW DESIGN

Art Director: Francis Alan (New 360)

Illustrator: Francis Alan (New 360)

Copywriter: Juliana Uchôa (New 360)

Creative Director: Juliana Uchôa (New 360)

Media placement: Poster - advertising agencies and colleges. - 22 feb 2012- 22 march 2012



Describe the brief from the client

To create some posters to the Young Lions Competition campaign.



Describe the challenges and key objectives

The main challenge was create some attractive posters with no budget to show the importance of the young Lions competition to the young creatives career and stimulate young creatives to submit their work in the young lions competition.



Describe how you arrived at the final design

We decided to show competition situations in a fun and playful way with small animals winning the game. We did that with coloured and interesting drawings.



Give some indication of how successful the outcome was in the market

The Young Lions competition in Minas Gerais state was a success. A lot of young creatives submitted their work in the first year of Young Lions competition in the city.