Young's & Co. Brewery Design & Branding Signs With Stories by Jones Knowles Ritchie London
Young's & Co. Brewery: Signs With Stories
Awards:
| New York Festival 2016 | ||
|---|---|---|
| Design | Design: Craft: Illustration | Third Prize Award |
| Circle Awards 2016 | ||
| Design | Best Identity Design | Gold |
| Design | Best Illustration (Campaign) | Gold |
| Design Craft | Best Typography | Silver |
Credits & Description:
Agency: Jones Knowles Ritchie
Category: Illustration
Brand: Young's & Co. Brewery
Country: United Kingdom
Executive Creative Director: Ian Ritchie
Creative Director: John Ewles
Designer: Sean Lingwood
Description: Every Youngs Pub Has Its Own Story, Unparalleled Character And Is Unique To Its Local Community. Seeking To Appeal To A Generation Of Increasingly Cosmopolitan And Discerning Consumers, Youngs Needed To Evoke The Individuality Of Each Pub. Our Task Was To Create Signs With Stories, For Pubs With Soul. Working With Selected Illustrators, We Crafted Almost 100 Signs That Were Unconventional And Idiosyncratic, Whilst Also Refreshingly Modern. The Castle Sign Reflects The Pubs History As A Theatre Through Modernly Illustrated Stage Lights, While The Bull & Gate Sign Visually Juxtaposes The Old And New Encountered Within The Pub Itself.