Zoo Cologne: ANTI-ANTEATER-TYPE-ZOO

Credits & Description:

Advertiser: ZOO OF COLOGNE
Agency: PREUSS UND PREUSS
Category: Advertising Typography
Art Director: Felicitias Haas (Preuss und Preuss)
Consultant: Lucille Lincoln-Codjoe (Preuss und Preuss )
Copywriter: Enno Wöhler (Preuss und Preuss )
Creative Director: Michael Preuss (Preuss und Preuss )
Art Director: Zuzana Havelcova (Preuss und Preuss)

Client Brief Or Objective
To create an image which generates anticipation and excitement ahead of the arrival of the "giant anteater" - the new highlight of the zoo.

Outcome
The people in Cologne were very excited about the arrival of the anteater, which reflected in the 30% increase of visitors in the first two weeks of his arrival.

Brief Explanation
To use the most well-known fact about anteaters from a new perspective and in combination with the typically-subtle humour of the Zoo Cologne.

Implementation
The anteater's favourite dish, tell how they really feel towards the new citizen of Cologne. The ads show the forming ant trails, expressing their alarmed reactions of the arrival of the "giant anteater".