Zulu Alpha Kilo: NO EGO

Credits & Description:

Category: Public Spaces

Advertiser: ZULU ALPHA KILO

Product/Service: ADVERTISING AGENCY

Agency: ZULU ALPHA KILO

Date of First Appearance: Mar 15 2010

Entrant Company: ZULU ALPHA KILO, Toronto, CANADA

Creative Director: Zak Mroueh (Zulu Alpha Kilo)

Art Director/Designer: Erick Nielsen (Zulu Alpha Kilo)

Account Executive: Danny Frangella (Zulu Alpha Kilo)

Agency Print Producer: Eileen Smith (Zulu Alpha Kilo)

Media placement: Sign - Environmental Design - Front Entrance of Agency - 15 March 2010



Describe the brief from the client

At Zulu Alpha Kilo, you’re literally asked to park your ego at the door of the agency. The agency’s collaborative model requires an open attitude and a willingness to share ideas. The agency wanted to design a sign that would introduce potential employees, clients and visitors to the agency’s philosophy.



Describe the challenges and key objectives

The sign needed to grab attention as soon a visitor was about to enter Zulu, yet still feel like an organic part of the agency’s space. The objective of the design was to clearly spell out the philosophy of the agency as being an “ego-less” environment and create some intrigue.



Describe how you arrived at the final design

The analogy of big egos equalling big heads was the inspiration behind the design. This was depicted literally in a humourous fashion. In keeping with the agency’s minimalist brand identity, the sign needed to be simple.



Give some indication of how successful the outcome was in the market

The “No Egos” sign is constantly commented on by new visitors to the agency. It clearly communicates the agency’s philosophy and has become a big hit with both clients and staff.