Abarth Digital, Case study #ZEROFOLLOWERS by Leo Burnett Frankfurt

The Digital Advert titled #ZEROFOLLOWERS was done by Leo Burnett Frankfurt advertising agency for subbrand: 500 Abarth (brand: Abarth) in Germany. It was released in Mar 2013.
Advertising campaign for Abarth

Abarth: #ZEROFOLLOWERS

Brand
500 Abarth  (Abarth)
Media
Digital, Case study
Released
March 2013
Posted
March 2013
Market
Germany
Industry
Automotive
Agency
Leo Burnett Frankfurt
Creative Director
Andreas Pauli
Creative Director
Daniela Ewald
Creative Director
Joerg Hoffmann

Awards:

Kinsale Shark Advertising Festival 2013
DigitalSocial MediaBronze
Mobius Awards, 2013
New MediaAutomotiveCertificate
OnlineAutomotiveMobius
DirectAutomotiveCertificate
One Show 2014
InteractiveWebsites / Social Networks/CommunityMerit Pencil
Golden Award of Montreux, 2014
DIGITAL/INTERACTIVEAutomotiveGold Medal

Credits & Description:

URL: http://www.abarth500zerofollowers.com/
Title Abarth 500 #ZeroFollowers
ABARTH 500 #ZEROFOLLOWERS
Agency: Leo Burnett Frankfurt
Category: Social Media
Client: Abarth
Creative Director: Joerg Hoffmann, Daniela Ewald, Andreas Pauli (CCO)
Creative Team: Benjamin Merkel, Helge Kniess, Viktor Kislovskij, Christian Mueller-Horrig
Account Director: Kirstin Schmitt
Account Service Team: Kirstin Schmitt, Alessia Bellini
Client Marketing Director: Maren Dragon
Client Marketing Team: Maren Dragon, Sascha Weber