Brand: A Space Me
Advertiser: Areeya Property Pcl.
Agency: Swat, Bangkok
Creative Director: Tiratus Phaesuwan
Copywriter: Tiratus Phaesuwan/Surasak Tanjumrut
Art Director: Woody Kurupintsiri
Account Director: Sununta Charunnarmsirikul
Account Executive: Rachaya Laohakul
Strategic Planning Director: Lode Nandhivajrin
Strategic Planner: Wongsakorn Jaihuab
Communication Chief: Decha Mongkhol
Agency Producer: Theerayut Patharanarakul
Film Production Company: Phoscine Co., Ltd., Bangkok
Director: Phromphot Puapanprasong
Film Producer: Vasucha Areewonges
Post-Production Company: Phoscine Co., Ltd., Bangkok
Editor: Nares Meepradit
Post Producer: Vasucha Areewonges
Sound Production Company: Pumpumpumpum Sound Studio, Bangkok
The Brief: Areeya Property Wants To Create Awareness And Sales Of Two a Space Me" Condominiums Located In Two Different Locations; Bangna And Sukhumvit 77, With A Limited Budget For One Campaign.
The Strategy: We Focus On Delivering A Message, Two Differences In One Place. Both Of “A Space Me” Condos Offer A Resort-Like Environment For Every Day Relaxation And A City-Life Within 10 Minutes Driving Distance.
The Execution: We Create A Story Of A Young Cat-Dog Couple Who Has Finally Found A Place To Live Together. The Couple Have Different Needs, One Enjoys The City-Life And The Other Loves Relaxation. The Story Goes On To See Them Convincing Each Other To Buy One Of The “A Space Me” Condos Based On Their Personal Preferences.
The Result: Within Two Months Of Campaign Period From October To November 2015, The Campaign Made 66 Millions Impressions Across All Channels. The Video “The Perfect Match” Reached 1,029,752 Views On Youtube. 3,387 People Registered To Visit The Locations And 140 Units Were Sold. With Only Usd 450,000 Spent, “The Perfect Match” Campaign Generated Sales Over Usd 6.5 Millions.