AB InBev Digital Picture with the Enemy, 4 by Crispin Porter + Bogusky Sao Paulo

Picture with the Enemy, 4
The Digital Advert titled Picture with the Enemy, 4 was done by Crispin Porter + Bogusky Sao Paulo advertising agency for AB InBev in Brazil. It was released in Aug 2020.
Advertising campaign for AB InBev

AB InBev: Picture with the Enemy, 4

Brand
AB InBev
Media
Digital
Released
August 2020
Posted
August 2020
Market
Brazil
Industry
Beers and Ciders
Agency
Crispin Porter + Bogusky Sao Paulo
Chief Creative Officer
Marcos Medeiros
Chief Creative Officer
André Kassu
Creative Director
Marcelo Rizério
Creative
Pedro Galdi
Creative
Pedro Rosas
Creative
Rafael Costa

Credits & Description:

Client: Fusion
Advertising Agency: CP+B, Sao Paulo, Brazil
Chief Creative Officer: Marcos Medeiros
Chief Creative Officer: André Kassu
Creative Director: Marcelo Rizério
Creative: Pedro Galdi
Creative: Pedro Rosas
Creative: Rafael Costa
Project: Nathália Beividas
Motion: Evandro Alves
Planning: Luana Azeredo
Account: Renata Wirthmann
Media: Draftline
Approval process: Daniela Dib, Debora Reis, Mayra Otsuka
Country: Brazil
Published: August 2020
Synopsis:
The world is passing through very hard times. And in addition to the pandemic in Brazil, people have a huge political problem as well. This have been separated people more than ever. But on International Friendship Day, Fusion Energy Drink, a non-alcoholic beverage from AB Inbev, found a way to promote a new kind of friendship. A friendship between enemys on multiplayer games. The project's is called #selfiewiththeenemy and consists of taking a selfie next to your enemy in the game and then post with tagging the brand. Besides to making new friends, players also get discounts for buying branded products.