| One Show 2017 | ||
|---|---|---|
| Social Influencer Marketing | Influencer Marketing: Single Channel | Gold |
Category: Public Interest, NGO
Media: Online
Brand: Addict Aide
Agency: BETC
Advertising Agency: BETC, France
Agency Management: Catherine Emprin, Isabelle Picot
Executive Creative Director: Stéphane Xiberras
Creative Director: Stéphane Xiberras
Art Director: Rayhaan Khodabux
Copywriter: Rémi Campet
Traffic: Marie-Caroline Pupin
TV Producers: Christine Lefers
Executive TV Producer: Stéphanie Huguenin
Production House: Francine Framboise
Sound Production: GUM
Director: Pierre Edouard Joubert
Activation Strategy Director: Julien Lévêque
Strategic Planning: Julien Lévêque
Geo: France
Published: September 2016
Description: Whois Louise Delage? The reveal of the truth behind the chic Parisian broke theinternet in France yesterday. Thelife-loving, stylish 25-year old became an instagram star over the summer with over12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full ofpraise of how the outgoing girl seemed to enjoy her life to the full. It’s only looking at her photos in hindsight, that we realize that they all havesomething in common – the presence of alcohol, more or less evident. Louise Delage is a young alcoholic. Agency BETC and production company FrancineFramboise created the instagram account for the organization Addict Aide. Theaim was to raise awareness among young people of how easy it is to miss theaddiction of someone close.
URL: https://www.instagram.com/loui...