Akatu Institute For Conscious Consumption Digital Parched soil typeface by DM9DDB Sao Paulo
The Digital Advert titled Parched soil typeface
was done by DM9DDB Sao Paulo advertising agency for Akatu Institute For Conscious Consumption in Brazil. It was released in Aug 2015.
Akatu Institute For Conscious Consumption: Parched soil typeface
Media
Released
August 2015
Posted
August 2015
Market
Industry
Agency
Credits & Description:
Brand: Akatu Institute
Media: Online
Category: Public interest
Agency: DDB
Geo: Brazil
Akatu Institute: Parched soil typeface
Unique typeface inspired by the parched soil of the Cantareira reservoir system, the primary water source for the metropolitan region of São Paulo. It’s an alphabet designed to give voice to Mother Nature and spread messages encouraging everyone to consume water conscientiously.
Advertising Agency: DM9DDB, Brazil