Category: Finance
Media: Digital
Brand: Bajaj
Brand: Allianz
Agency: WATConsult
Geo: India
Advertising Agency: WATConsult, Mumbai, India
Assistant Vice President Operations: Manika Juneja
Lead Account Manager: Niraj Jain
Client Servicing: Vishal Prabhu, Rohan Saxena
Copywriters: Vishal Prabhu, Rohan Saxena
Graphic Designers: Pallavi Vengurlekar, Rohan More
Published: December 2016
Synopsis:
Mobile Aasana is a series of digitally created 360 degree immersive photos that engage with you by making you complete an aasan without you realizing it. The indicators help you in deciding how the movement has to be controlled in order to reach the final stage. Once you complete, the aasan that is completed is shown to you. The insight here is that as a consumer, you always interact with 360 photos/videos by moving your entire body. Using Facebook’s 360degree photo, this series also aimed at making people exercise just via their mobile, a device they spend most of their times on.