Amazon Digital The World's First Alexa-Powered Ad by Amazon Creative Services
The Digital Advert titled The World's First Alexa-Powered Ad
was done by Amazon Creative Services advertising agency for Amazon in United Kingdom. It was released in Mar 2018.
Amazon: The World's First Alexa-Powered Ad
Brand
Media
Released
March 2018
Posted
March 2020
Market
Industry
Agency
Awards:
| Lions Reach 2018 | ||
|---|---|---|
| Media Lions | Channels > Use of Technology | Silver Lion |
Credits & Description:
Brand Amazon
Brand: Echo
Media Agency: Initiative
Media Director: Simon Smith
Senior Planner/Strategist: Jorge Seelinger
Creative Agency: D1
Media/Brand Manager: Rory Behrman
INITIATIVE London, United Kingdom Entrant Company
INITIATIVE London, United Kingdom Idea Creation
INITIATIVE London, United Kingdom Media Placement
MUBALOO London, United Kingdom Additional Company
Simon Smith Initiative Media Director
Rory Behrman Amazon Brand Manager
Jorge Seeliger Initiative Senior Innovation Strategist
Caroline Manning Initiative Senior Strategist
Dave Frampton Amazon Campaign Management
Claire Elsworth Initiative Senior Strategist