American Express Digital ADCREATOR by Digitas New York
The Digital Advert titled ADCREATOR
was done by Digitas New York advertising agency for American Express in United States. It was released in Apr 2013.
American Express: ADCREATOR
Brand
Media
Released
April 2013
Posted
April 2013
Market
Industry
Agency
Credits & Description:
Advertiser: AMERICAN EXPRESS
Agency: DIGITAS
Category: Branded utility/tool (for digital)
Brief Explanation
In 2010, American Express created Small Business Saturday®, an official shopping day between Black Friday and Cyber Monday, to help fulfill American Express OPEN®’s mission: helping businesses do more business. The objective of the third annual Small Business Saturday was to empower small business owners to make the day their own and encourage others to support their local communities. We accomplished this by creating an innovative online ad tool for small business owners to easily customize free, hyper-local, online display ads. The ads were automatically placed with premium publishers they may never have had access to otherwise.