American Express Digital UNSTAGED by Digitas New York, Momentum New York

UNSTAGED
The Digital Advert titled UNSTAGED was done by Digitas New York, Momentum New York advertising agencies for American Express in United States. It was released in Apr 2013.
Advertising campaign for American Express

American Express: UNSTAGED

Brand
American Express
Media
Digital
Released
April 2013
Posted
April 2013
Market
United States
Industry
Credit Cards
Agency
Digitas New York
Director
Hamish Hamilton
Director
Jonathan Demme
Director
Gary Oldman
Director
Werner Herzog
Agency
Momentum New York

Credits & Description:

Advertiser: AMERICAN EXPRESS
Agency: DIGITAS, MOMENTUM WORLDWIDE
Category: Best Digitally Led Integrated Campaign
Advertising campaign: UNSTAGED
Director: Hamish Hamilton
Director: Jonathan Demme
Director: Gary Oldman
Director: Werner Herzog

Brief Explanation
American Express UNSTAGED - A revolutionary new venue for live music and collaboration. Pairing iconic artists with visionary filmmakers, American Express live streams concerts in full 1080 HD that make fans at home feel like they were there. But that's not enough. The goal is to top the live music experience by offering the digital audience something they can't get in the tenth row, give them innovative ways to share their passion, not just for the artists they love, but with them. Reaching across platforms and continents, American Express UNSTAGED represents an unprecedented new venue for music's most passionate fans.