American Red Cross Digital, Case study HOPE.LY by BBDO New York

HOPE.LY
The Digital Advert titled HOPE.LY was done by BBDO New York advertising agency for American Red Cross in United States. It was released in May 2015.
Advertising campaign for American Red Cross

American Red Cross: HOPE.LY

Brand
American Red Cross
Media
Digital, Case study
Released
May 2015
Posted
May 2015
Market
United States
Industry
Charities, Foundations, Volunteers
Agency
BBDO New York
Executive Creative Director
Tom Markham
Executive Creative Director
Toygar Bazarkaya
Copywriter
Allie Townsend

Awards:

Cannes Lions, 2015
MOBILESOCIAL FOR MOBILE: INNOVATIVE USE OF SOCIAL FOR MOBILEBRONZE
CYBERWEB CAMPAIGN: CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGESSILVER
CYBERWEB PLATFORMS: WEB SERVICE/APPSILVER
CYBERSOCIAL: INNOVATIVE USE OF SOCIAL OR COMMUNITY (INCL. EMERGING PLATFORMS FOR BRANDS)BRONZE
CYBERSOCIAL: SOCIAL CURRENCY & COMMERCEBRONZE
Kinsale Sharks Awards, 2015
DigitalInternational Digital - Social MediaSilver Winner
DigitalInternational Digital - Online AdvertisingGold Winner
DigitalInternational Digital - Website Apps or Mobile AppsSilver Winner
MediaMedia Excellence - Innovative Media Strategy and UseSilver Winner
Cristal Festival, 2015
Digital & MobileWeb BannerSapphire (Silver)
Digital & MobileInnovative Online AdSapphire (Silver)
Digital & MobileInnovative Use of Social / CommunityEmerald (Bronze)

Credits & Description:

Advertiser: AMERICAN RED CROSS & BITLY
Agency: BBDO NEW YORK
Geo: USA
Director of Digital Operations: Clemens Brandt(BBDO New York)
Developers: Colleen Cook(BBDO New York)
Associate Creative Directors/Art Directors: Damjan Pita(BBDO New York)
Content Producer: Daniel Ivanov(BBDO New York)
Director of Integrated Production: David Rolfe(BBDO New York)
Executive Digital Producer: Eric Berg(BBDO New York)
Sound Engineers: John Cabrera(The Kitchen @ BBDO)
Account Team/Planner: Kathryn Brown(BBDO New York)
Head of Music Production: Rani Vaz(BBDO New York)
Executive Producer: Renee Haar(The Kitchen @ BBDO)
Account Team/Planner: Rhys Hillman(BBDO New York)
Director of Design, Experience, & Innovation: Simon Mogren(BBDO New York)
Executive Creative Director: Tom Markham(BBDO New York)
Copywriter: Allie Townsend(BBDO New York)
Account Team/Planner: Anna Mills(BBDO New York)
Senior Designer: Bhanu Arbuaratna(BBDO New York)
Developers: Chris D'Andrea(BBDO New York)
Sound Engineers: Corey Bauman(The Kitchen @ BBDO)
Chief Creative Officer: David Lubars(BBDO Worldwide)
Associate Creative Directors/Art Directors: Derek Harms(BBDO New York)
Account Team/Planner: Emily Morris(BBDO New York)
Chief Creative Officer: Greg Hahn(BBDO New York)
QA Engineer: Jimmy McGee(BBDO New York)
Associate Technical Director: Konstantin Rozinov(BBDO New York)
Technical Director: Michael Condouris(BBDO New York)
Executive Creative Director: Toygar Bazarkaya(BBDO New York)