Amnesty International: Twignature

Credits & Description:

Category: Charities & appeals

Brand: Amnesty International

Agency: BMF, Melbourne

Country: Australia

As part of the global Write For Rights campaign, Amnesty International has launched a new way of collecting signatures, courtesy of BMF Melbourne. By simply re-tweeting a message from Amnesty International, your Twitter name is instantly converted to a digital signature on an online petition. Amnesty call it your Twignature.





Harnessing the power of social media, Twignature allows support for a cause to gather momentum quickly and demonstrates the critical mass visually. Starting out of Amnesty International Switzerland, the first Twignature campaign is petitioning the Brazilian government to protect Laisa Santos Sampaio, an environmental activist in the Amazon. It's running in three languages: English, French and German.



Category: Charities & appeals

URL: http://www.twignature.amnesty.ch

Client: Amnesty International

Agency: BMF, Melbourne

Country: Australia

Executive Creative Director: David Klein

Art Director: Chris Andrews

Copywriter: Callum Fitzhardinge

Planner: Nicole Rulka

Managing Partner - Ricci Meldrum

Front-end UI Developer - Anthony Muscat

Technical Lead - Mark Ellis

Technical Director - Doug Rathbone

Interactive Director - Simon Murray

Digital Architect - Warren Davies

Client Director - Naomi Gorringe