AMSTERDAM AIRPORT SCHIPHOL: THE BIG WAVE GOODBYE

Credits & Description:

Advertiser: AMSTERDAM AIRPORT SCHIPHOL
Agency: FHV BBDO
Category: Travel, Entertainment & Leisure
Advertising campaign: THE BIG WAVE GOODBYE
Strategy Director: Arnd Jan Gulmans (Fhv BBDO)
Creative Director: Mark Muller (Fhv BBDO)
Account Director: Nanja Huijgen (Fhv BBDO)
Art Director: Daniel Samama (Fhv BBDO)
Interactive Designer: Esmee Lechner (Fhv BBDO)
Client Services Director: Lidewij Baneke (Fhv BBDO)
Creative Director: Martin Cornelissen (Fhv BBDO)
Designer: Nicole Clerc (Fhv BBDO)
Copywriter: Tim De Waard (Fhv BBDO)
Account Manager Interactive: Ellen Visée (Fhv BBDO)
Interactive Designer: Jaap Kraan (Fhv BBDO)

Brief Explanation
Schiphol faces increasing competition from smaller airports with low-cost deals.Our challenge: to make Schiphol the preferred airport by adding emotional value.Our insight: the moment we’re going away is the moment we want to feel closest to family and friends.That's why we created Big Wave Goodbye: an app that lets you wave goodbye to a friend through your webcam and invite mutual friends to wave along. When your unsuspecting friend arrives at Schiphol, she’ll see her friends on a huge display and she’ll receive a compilation of all goodbye-wavers on her smartphone. A fabulous start of her trip!