Vizcaya Digital SLIPPING HAIR by G2

SLIPPING HAIR
The Digital Advert titled SLIPPING HAIR was done by G2 advertising agency for subbrand: Anti-hairloss Shampoo (brand: Vizcaya) in Brazil. It was released in Nov 2012.
Advertising campaign for Vizcaya

Vizcaya: SLIPPING HAIR

Brand
Anti-hairloss Shampoo  (Vizcaya)
Media
Digital
Released
November 2012
Posted
November 2012
Market
Brazil
Industry
Cosmetics & beauty products, Shampoos
Agency
G2
Creative Director
Cristiane Albano
Art Director
Flavien Arker
Copywriter
Vanessa Jansen
Designer
Luciana Gelli
Account Supervisor
Marina Miele

Credits & Description:

Advertiser: VIZCAYA
Agency: G2 BRASIL
Category: Tablets and Other Devices
CCO: Carlos Silverio (G2 Brasil)
Art Director: Flavien Arker (G2 Brasil)
Creative Director: Cristiane Albano (G2 Brasil)
Copywriter: Vanessa Jansen (G2 Brasil)
Designer: Luciana Gelli (G2 Brasil)
Accounts: Anne Caroline Ribeiro (G2 Brasil)
Account Supervisor: Marina Miele (G2 Brasil)
Accounts: Tatiana Rocha (G2 Brasil)
COO: Eduardo Brandao Teixeira (G2 Brasil)
Account Manager: Rafaela Nocciolini (G2 Brasil)
CEO: Sergio Brandao (G2 Brasil)

Brief Explanation
This ad plays with the gesture of slipping fingers on the iPad. First, the reader is impacted by an image of a girl which doesn't seem to be an article and not even an ad. When it tries to skip this page by slipping its finger, the page doesn't change, but the hair of the girl moves. It happens twice before it is finally allowed to actually go to the next page.In the next page, the reader sees the full ad, which the headline is: “Hair so silky and so soft that it slips through your fingers”.