Category: Automotive
Media: Digital
Brand: Apollo Tyres
Agency: WATConsult
Geo: India
Advertising Agency / Tech Development House: WATConsult, Mumbai, India
Strategy: Surbhi Arora, Arnab Karmakar
Vice President, Operations: Faisal Haq
Group Account Manager: Chanda Sarma
Tech Lead: Santosh Bhagat, Avinash Tiwari, Amit Shetye
Client Servicing: Mukul Bisht, Amitabha Sen, Sarthak Shah
Copywriter: Megha Marwah
Designs: Cyril Jose, Ajeyshwar Dayal
Published: June 2017
Description:
Tapping into the ardent football fan-base in India, a first-of- its-kind AR app on the game of football was created to engage with them, by leveraging the partnership between Apollo Tyres & Manchester United.