Aquos: LIFE CROSSING

Credits & Description:

Advertiser: SHARP
Agency: NON-GRID
Category: Other Consumer Products (including Durable Goods)
Movie Producer: Daisuke Umeyama (Tyo Monster)
Creative Director: Hiroshi Koike (Non-Grid)
Planner: Hiroshi Koike (Non-Grid)
Art Director: Atsushi Fujimaki (Non-Grid)
System Engineer: Jun Kuriyama (S2 Factory)
Project Manager: Tatsuhiko Akutsu (Non-Grid)
Camera Operator: Shuhei Onaga (Crank)
Project Manager: Yuichi Osawa (Non-Grid)
Designer: Atsushi Fujimaki (Non-Grid)
Designer: Emiko Nozawa (Non-Grid)
Flash Engineer: Hiroaki Kitamura (Non-Grid)
Technical Director: Hiroaki Kitamura (Non-Grid)
Movie Production Manager: Julie Nakayama (Tyo Monster)
Sound Designer: Nao Gonno
Creative Director: Seishi Ono (Concept Conception)
Flash Engineer: Shunsaku Ishinabe (Non-Grid)

Brief Explanation
An exclusive web campaign for Sharp's AQUOS LCD television range, using social networks to give two people the opportunity to watch TV together virtually. Firstly, send an invitation to your friend to watch the movie together. While you are watching it, click the "emotion buttons" to show your feelings. After watching the movie, you can check your compatibility with your friend on a diagram which is calculated from common features on your profiles, check-ins and so on. So you will find out how many times your paths have crossed or as Sharp says how many "LIFE CROSSINGS" you have had.