Knowing that every art director has received hundreds of photographers' postcards in the mail and that almost every one ends up being thrown away, Havas Worldwide Canada created the world’s first Instagram promo – #CollabWithAric. The idea began with Aric making a list of his top 30 art directors. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo asinspiration, Aric shot a second photo that complemented the subject matter. The two photos were then posted to Aric’s feed, @aricgphotography, with each art director tagged along with a caption asking to collaborate.
Media: Direct Marketing
Category: Self promotion
Client: Aric Guite Photography
Agency: Havas Toronto
Country: Canada
Chief Creative Officer: Helen Pak
Creative Director: Helen Pak
Creative Director: Cory Eisentraut
Art Director: Natee Likitsuwankool
Copywriter: Deric Moore
Editor: Renato Sorbara
Photographer: Aric Guite