Asos: Urban Tour

Credits & Description:

Entrant: BBH London, London

Asos.com - "Urban Tour"

Visit Website: http://www.grazeourfield.com/asos/urbantour/

Corporate Name of Client: Asos.Com

Client Account Director: Lindsay Nuttall

Agency Account Directors: Ngaio Pardon/Liz Harper

Agency: BBH London, London

Creative Director: Dominic Goldman

Copywriter: David Kolbusz

Art Director: Dominic Goldman

Director of Integrated Production: Olivia Chalk

Agency Producers: Susan Liu/ Charlie Dodd

Social Media Strategist: Jason Gonsalves

Design Company: Addictive Pixel, London

Design Director: Eric Chia

Director of Photography: Joost Van Gelder

Digital Production Company: Stink Digital, London/

Stink TV, London

Stink TV Producer: Richard Fenton

Digital Director: Josh Tenser

TV Directors: Sebastian Strasser/Ben Newman

Post-Production Company: MPC, London

Editing Facility: Peep Show Post, London

Editor: Tony Kearns

Sound Design Company: Hear No Evil, London

Music Licensing: The Most Radicalist Black Sheep Music

Description of the Project

Urban Tour launches with a four-minute interactive film that brings together five of the best urban dancers from around the world. Shot in London by award-winning director Sebastian Strasser, the ‘shoppable video’ presents a new level in interactive film which seamlessly immerses shoppers in the ASOS experience. Clickable hotspots allow users to interact with the film by clicking on a particular dancer. Doing this will cause the rest of the group to freeze whilst the individual they have clicked on magically comes to life, breaking out from the main group and launching into their own performance. The surrounding environment will remain exactly the same, as if frozen in time. An ambitious technical challenge, the start and end frame of each dancer’s break out performance had to be perfectly matched to a single frame from the main performance. All the dancers have been dressed in ASOS clothing and users are able to click to buy their look at any point during the film. A non-interactive version of the film, a visual spectacle in its own right, will be seeded online to drive traffic to it.