APM Digital CALL by Longplay 360

CALL
The Digital Advert titled CALL was done by Longplay 360 advertising agency for subbrand: Associacao Paulista de Medicina (brand: APM) in Brazil. It was released in May 2013.
Advertising campaign for APM

APM: CALL

Brand
Associacao Paulista de Medicina  (APM)
Media
Digital
Released
May 2013
Posted
May 2013
Market
Brazil
Industry
Public awareness
Agency
Longplay 360
Creative Director
Fernando Luna
Copywriter
Marcel Petroff
Art Director
Alexandre Lage

Credits & Description:

Advertiser: ASSOCIACAO PAULISTA DE MEDICINA
Agency: LONGPLAY 360
Category: Services
Copywriter: Marcel Petroff (Longplay 360)
RTV: Bruno Pappa (Longplay 360)
Proofreader: Paula Almeida (Longplay 360)
RTV: Pedro Lazzuri (Longplay 360)
Art Director: Alexandre Lage (Longplay 360)
Creative Director: Fernando Luna (Longplay 360)
RTV: Thiago Scalon (Longplay 360)
Brief Explanation
It is a printed ad that interacts with smartphones. When operating the QR Code, the reader hears a call based on true stories about accidents caused by drink-driving.