Au by KDDI: IS PARADE

Credits & Description:

Visit Site: http://portfolio.idinc.jp/isparade/
Advertiser KDDI CORPORATION
Product IS SERIES
Entrant HAKUHODO Tokyo, JAPAN
Type of Entry: Websites
Category: Consumer Products
Title: IS PARADE
Advertiser/Client: KDDI CORPORATION
Product/Service: IS SERIES
Entrant Company: HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency: HAKUHODO Tokyo, JAPAN
Creative Credits
Name Company Position
Hiroshi Hori HAKUHODO Producer
Kenji Kamiya spicebox Producer
Tetsuya Hashimoto ID Producer
Kenichi Seki AID-DCC Producer
Tomohiko Hayashi HAKUHODO Planner/Copywriter
Kensuke Sembo AAAAAAAAAA & Co. Planner/Copywriter/Creative director
Tomohiko Koyama AID-DCC Flash developer/Director
Masashi Ohashi AID-DCC Flash developer
Fumio Shiosaka ID Director
Yoshifumi Nakagawa AID-DCC Director
Keisuke Tominaga GRAND FUNK I Sound production
Yuko Nishimura ID Art director
Aki Aoki ID Designer/illustrator
Yousuke Iwamoto ID Technical director
Takanobu Izukawa AID-DCC Technical director/Programmer
Masaru Kinoshita AID-DCC Programmer
Yuki Anshita ID Project manager
Eiichi Shimoda Hu-sha CG animation
Yuki Ogata HAKUHODO Account Executive
Sumito Takayama spicebox Web marketer
Brief Explanation:
Utilizing one of the most popular social media in Japan, twitter as catalyst, we developed visually striking site which user's and their follower's twitter icons march in parade. Making a buzz by encouraging the users to tweet more.