Auchan: The Selfscan Report

Credits & Description:

Entrant: serviceplan, Munich
Auchan
"The Selfscan Report"
Visit web site: http://www.auchan-app.com/
Corporate Name of Client: Auchan S.p.A.
Client Account Director: Roberta De Natale
Agency Account Directors: Alessandro Langiu
Yvonne Hopf
Agency: serviceplan , Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Christoph Everke
Alexander Nagel
Creative Directors: Giuliana Guizzi
Salvatore Giuliana
Matthaeus Frost
Katharina Keith
Production Companies: Stefanie Krebs
Rafael Wawersig - plan.net solutions
Innovation Directors: Friedrich von Zitzewitz
Till Diestel
Creative Producer: Katy Pergelt
Graphic Designers: Dimitrios Arampatzioglou
Sebastian Sonnewend
Animator: Benjamin Kohl (Neverest)
Description of the Project:
For our client Auchan, one of the biggest hypermarket chains in Europe, sustainability is a vital part of their business strategy. We were briefed to create a sustainability report to demonstrate their committment.
We used the integral part of Auchans daily business as the medium by creating a sustainability report which fits on a single receipt.
By scanning the barcodes with our scan-app the content immediately appeared on the smartphone and could easily be read.