Auckland City Mission Digital Protection from winter by Rapp Auckland
The Digital Advert titled Protection from winter
was done by Rapp Auckland advertising agency for Auckland City Mission in New Zealand. It was released in Aug 2014.
Auckland City Mission: Protection from winter
Media
Released
August 2014
Posted
August 2014
Market
Agency
Creative Director
Designer
Credits & Description:
For most of us, winter is manageable. But for families living in poverty, winter is extremely harsh. The only thing that could help make a difference were donations to the Winter Appeal. To demonstrate this, RAPP New Zealand created an interactive banner that metaphorically showed the act of donating as protection from winter.
Category: Charities & appeals
URL: http://www.rapp.co.nz/CityMission/metservice-staging/
Client: Auckland City Mission
Agency: RAPP
Country: New Zealand
Senior Interactive Designer: Catherine Chi
Creative Director: Tim Wood
Senior Copywriter: Sokpart Pao
Senior Art Director: Jake Siddall
Designer: Craig Fraser
Account team: Jody McFarland Jono Fellet Shweta Tomar
Illustration by Thomas Hsieh