Australian Cancer Research Foundation (acrf): The One Who Will End Cancer

Credits & Description:

The site to end cancer.The Australian Cancer Research Foundation exists to end cancer. And while most charities want your money. We just want your face.
Meet The One Who Will End Cancer the live, evolving face of everyone who supports the Foundation. Built using complex webGL shaders and HTML5 technologies within the browser. Participation is made easy with streamlined navigation and intuitive design. In one action, your face is captured and morphed effortlessly into ‘The One’ face in real-time.Agency: M&C Saatchi Sydney
To show your support, a personalised face, message and unique URL can be shared with friends.
Category: Charities & appeals
URL: https://theone.cancerresearch/
Client: Australian Cancer Research Foundation
Agency: M&C Saatchi Sydney
Production: MAKE
Country: Australia
Executive Creative Director: Ben Welsh
Art Director: tristan cornelius
Copywriter: Claire Stapleton
Planner: Anthony Lockhart
Account Director: Lucy Billington
Head of Digital: Roger Chapman
Agency Producer: Matthew Roberts
Designer: Fabio DAguanno
Designer: Chi Yusuf
Designer: Ben Patterson