Australian Defence Force: Vrecruitment

Credits & Description:

Entrant: Finch, Sydney
Brand: Australian Defence Force
Corporate Name of Client: Defence Force Recruiting
Senior Account Director: Tim Barrett
Digital Account Director: Christina Werakso
Senior Account Manager: Kate Spencer-Smith
Digital Strategy Director: Bohdi Lewis
Junior Strategist: Ed Scrivens
Managing Director: Dan Smith
Agency: Havas, Sydney
Executive Creative Directors: Seamus Higgins/Stuart Turner
Digital Creative Director: Gustavo Vampre/Josh Bryer
Copywriter: Alex Bolderoff
Art Director: Helen King
Head of Design: Darren Cole
Senior Designer: Nic Adamovich
Junior Deisgner: Amanda Picman/Michael Macgregor
Print Team Lead: Thea Clausen
Production Company: FINCH, Sydney
Producer: Hazel Gibson
Director of Applied Technology: Emad Tahtouh
Development Lead/Game Design: Hamish Pain
Visual Lead/Game Design: Andrew Timms
Technology Production Assistant: Cara Szabo
Senior Applied Technologist: Patrick Barnes
Developer: Levi Jacobsen
3D Artists: Benjamin Bray/James Hurlock/Tyler Hinde
VFX Artists: Jonte Wendt/Quade Biddle
Sound Design Company: Nylon Studios, Sydney
Audio Engineer: Stuart Welch
Synopsis:
To maintain capabilities in line with innovations in technology, the Australian Defence Force (ADF) needs to recruit smart thinkers.
The problem is the next generation doesn’t see the military as a smart career.
Their misconceptions are often based on the entertainment they see, which shows the military as being all about combat. The truth is the ADF is a progressive military with over 200 job roles, not just combat. So before we can recruit them, we have to change their perceptions.
Category 5 is a true VR experience that puts potential candidates’ problem-solving skills and misconceptions to the test. And as players learn about us, we learn about them, through real-time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and give specialist recruiters the ability to single out higher-value candidates sooner.
More than a VR experience, Category 5 is a next-generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions about a career in the military.