Axe Digital, Case study Social Effort Scale by Barton F. Graf New York, Unit 9

The Digital Advert titled Social Effort Scale was done by Barton F. Graf New York, Unit 9 advertising agencies for subbrand: Axe Matte Effect (brand: Axe) in United States. It was released in May 2014.

Axe: Social Effort Scale

Released
May 2014
Posted
May 2014
Industry
Art Director
Agency

Credits & Description:

Client Unilever/ Axe Matte Effect
Brand: Axe
Media: Online
Category: Health & Beauty
Link to site: http://socialeffortscale.com
Agency Barton F. Graf 9000
Gerry Graf – Chief Creative Officer
Scott Vitrone– Ex. Creative Director
Ian Reichenthal- Ex. Creative Director
Brandon Mugar- Ex. Creative Director
Jonathan Vingiano – Creative Technology Director
Austin Mankey - Art Director
Mike Motch - Copywriter
Carey Head - Head of Production
Josh Morse – Ex. Producer
Kate Faux - Account Director
Digital Production Company: Unit 9
Interactive Director: Takayoshi Kishimoto
Art Director: Ruben Feurer
Design: Karol Goreczny, Luciano Foglia, Tomasz Wysocki
UX: Nicolaj Staus, Lok Neville, Stephan Bischof
Executive Producer - Marc D'Souza
Project Manager - Sandra Popescu
Technical Lead: Silvio Paganini
Lead Front-end Developer : Neil Carpenter
Front-end Developers: William Mapan, Michal Kleszcz, Christian Bianchini,
Jaroslaw Wulnikowski
Backend Developers: Krzysztof Kokoszka, Kamil Cholewiński
QA: Peter Law, Elena Noseda

Social Effort Study Video:
Gerry Graf – Chief Creative Officer
Scott Vitrone– Ex. Creative Director
Ian Reichenthal- Ex. Creative Director
Brandon Mugar- Ex. Creative Director
Jonathan Vingiano – Creative Technology Director
Austin Mankey- Art Director
Mike Motch- Copywriter
Eric Dennis - Art Director
Molly Jamison - Copywriter
Josh Morse – Ex. Producer
Erica Kahr - Associate Producer
Unit 9 Managing Director: Michelle Craig
Unit 9 Head of Production: Louis Figgis
Animation Company: Decoy
Audio Mix: Heard City Music: Butter Music