Bacardi Digital, Case study Bacardi Party Planner by Deluxe Interactive

Bacardi Party Planner
The Digital Advert titled Bacardi Party Planner was done by Deluxe Interactive advertising agency for Bacardi in Russia. It was released in Mar 2013.
Advertising campaign for Bacardi

Bacardi: Bacardi Party Planner

Brand
Bacardi
Media
Digital, Case study
Released
March 2013
Posted
March 2013
Market
Russia
Industry
Rum
Agency
Deluxe Interactive
Illustrator
Ivan Stepanov

Awards:

Golden Drum 2013
Direct CommunicationPoint of sale communicationSilver Drum
Epica Awards 2013
InteractiveFood & Drink InteractiveBRONZE

Credits & Description:

Campaign name: Bacardi Party Planner
Year: 2013
Group: E. Direct Communication
Subgroup: 63. Point of sale communication
Award: Silver Drum
Product and services: Deluxe Interactive
Registrant: Deluxe Interactive
Country: RUSSIA
Brand name: Bacardi
Advertising agency, city: Deluxe Interactive/Moscow
Illustrator: Ivan Stepanov
Creative idea explanation: To create the world's first device which teaches people how to buy alcohol and create a refreshing summer cocktail in an easy and fun way.
Multiple entry explanation: S. Digital campaigns; N. New or innovative; G. Digital - Category 74: Interactive tools and other digital solutions (screensavers, desktop widgets and tickers, e-mails, e-cards, SMS, MMS, etc.); E Direct Communication - Category 63: Point of sale communication (wobblers, coasters, hangers, shelf decoration, in-store communication etc.)