| One Show 2017 | ||
|---|---|---|
| Social Media | Innovation In Social Media | Bronze |
| Social Media | Branded Social Post: Branded Social Post - Single | Gold |
| Epica Awards 2017 | ||
| Digital | Mobile Social Networks | Silver |
| The ADC Annual Awards 2017 | ||
| Digital | Craft in Digital / Sound Design - Single | Merit |
| Digital | Interactive / Games for Web or Social Media - Single | Merit |
| Kinsale Shark Awards 2017 | ||
| Print / Outdoor / Ambient / Digital | International Digital: Social Media | Silver |
| Print / Outdoor / Ambient / Digital | International Digital: Interactive Online Experience | Bronze |
| Print / Outdoor / Ambient / Digital | International Digital: Social Media- Video Content (vine, Facebook Live, Instagram Snapchat Etc) | Silver |
| LIA Awards 2017 | ||
| Digital | Beverages - Alcoholic | Bronze Winner |
| Facebook Awards 2017 | ||
| Global Winners | Wow | The Winners |
Agency: Bbdo / New York
Client: Bacardi
Category: Beverages - Alcoholic Drinks
Art Director: Marcus Johnston
Copywriter: Jim Connolly
Chief Creative Officer: David Lubars / Greg Hahn
Designer: Bhanu Arbuaratna / Rob Yapkowitz
Production Company: Bbdo Studios / New York
Director: Richard Peete
Producer: Traci Carlson / Mary Beth Minthorn / Michael Gentile / Elizabeth Munoz / Jake Falby
Agency Producer: David Rolfe / Kristin Tomborello / Ali Gladstone / Julia Millison
Animator: Alex Lubars / Justin Volz / Bo-Yoon Kim
Cinematographer: Sam Wootton / Andrew Osborne
Composer: Jake Falby / Jimmy Harned / Ibra-Heem / Tonefarmer
Creative Technologist: Filip Williander
Digital Artist / Multimedia: Chris Dandrea
Editor: Alex Lubars / Justin Volz / Bo-Yoon Kim
Executive Creative Director: Danilo Boer / Marcos Kotlhar
Music & Sound: Djay Jung / Dj Esquire
URL: http://bacardiinstantdj-entry.com/
Synopsys:
Bacardi’s millennial audience love music and social media. But always skip social ads and branded content. We needed an innovative way to engage Bacardi’s music loving audience on social. Our goals were to increase brand awareness, brand engagement and strengthen our association with music. We increased social engagement by embracing the skip function on Instagram Stories to create an interactive DJ experience. In the first ever hack of the platform, we simply posted 8 video clips of specially composed beats, samples and scratches to Instagram Stories. Just by skipping back and forth between clips, the viewer feels like they’re mixing turntables with their thumbs. An innovative use of the Instagram Stories that turned a simple social post into an interactive DJ experience.
By hacking Instagram Stories, we used the skip function to actually increase brand engagement. InstantDJ was posted as an organic (unpaid) Instagram Story on the @BacardiUSA Instagram account and had over 200,000 interactions. It led to a 383% increase in Bacardi’s Instagram followers. InstantDJ was also talked about beyond the platform of Instagram Stories, with over 11 million media impressions. And cost nothing to post to Instagram.
Facebook Awards 2017 Campaign Goals:
- Brand Awareness
- Engagement
Facebook Products Used:
Facebook
- Video Ad
Instagram
- Video Ad
- Instagram Stories - not promoted