Bacardi Digital The Bacardi Safe Straw by DMJX Creative Communication, Copenhagen
The Digital Advert titled The Bacardi Safe Straw
was done by DMJX Creative Communication, Copenhagen advertising agency for Bacardi in Denmark. It was released in Oct 2014.
Bacardi: The Bacardi Safe Straw
Brand
Media
Released
October 2014
Posted
October 2014
Market
Industry
Awards:
| Young Guns Awards, 2014 | ||
|---|---|---|
| Student | Student Advertising: Out of Home | Finalist |
Credits & Description:
School DMJX Copenhagen
Country Denmark
Client Bacardi
Talent Emil Heegaard
Andreas Kvist
Date rape is a problem in major cities around the world. When leaving your drink unattended it can be difficult to know if it has been drugged. By using new technology - developed to detect date rape drugs - we created a tool to help prevent the fear of getting drugged and in worst case sexual abused. The technology: http://www.gizmag.com/fluorescent-sensor-date-rape-drug/314