Ballantine's: Ballantines Space Glass [video]

Credits & Description:

Client: Ballantines
Product: Whisky
Entrant: Havas Worldwide London, United Kingdom
Title: Ballantines Space Glass
Product/Service: Whisky
Entrant Company: Havas Worldwide London, United Kingdom
Advertising Agency: Havas Worldwide London, United Kingdom
Creative Partner: Ben Mooge (Havas Work Club)
Creative Partner: Andy Sandoz (Havas Work Club)
Senior Creative: Anna-Rose Kerr (Havas Work Club)
Senior Designer: Nick Wavish (Havas Work Club)
Producer: Tom Hoad (Havas Work Club)
Editor in Chief: Nigel Brown (Havas Work Club)
Editor: Ben Moss (Havas Work Club)
Senior Strategist: Clare Down (Havas Work Club)
CEO: Paddy Griffith (Havas Work Club)
Account Director: Ben Tolfree (Havas Work Club)
Entry URL: https://medium.com/space-glass/introducing-the-ballantine-s-space-glass-d7722772f9a7#.kukfj2yhp
Creative Execution
A whisky glass engineered to work in zero gravity and an inspirational story of real astropreneurship to inspire people to dream about their own near future in space.
14 million video views.
#SpaceGlass was used 4,500 times in two weeks generating 40 million impressions and an increase in brand mentions of 75%.
Space Glass was comprehensively covered in the science and technology press. From mass titles including The New York Times and Wired to specialist publications like The Institute of Physics.
7% decline in Scotch Whisky exports for the first time in a decade.
Ballantine’s believe in personal expression; that if individuals stay true to themselves they will leave their impression on the world. George Ballantine himself was an entrepreneur who kept pushing the borders of where his whisky could go.
Equally for our core audience, driven by self conviction, new frontiers have never been so close. As science fiction becomes science fact, Ballantine’s and its drinkers have an opportunity to leave their mark where no-one has gone before.