Band-Aid Digital Heal With Love by Proximity Shanghai
The Digital Advert titled Heal With Love
was done by Proximity Shanghai advertising agency for Band-Aid in China. It was released in Mar 2015.
Band-Aid: Heal With Love
Brand
Media
Released
March 2015
Posted
March 2015
Market
Industry
Agency
Awards:
| Effie Awards Asia Pacific 2016 | ||
|---|---|---|
| The Winners | Brand Revitalisation | Bronze |
| The Winners | Beauty & Wellness | Bronze |
Credits & Description:
Category: Beauty & Wellness
Client: Shanghai Johnson & Johnson Pharmaceuticals
Agency: BBDO & Proximity China
Case Summary:
Band-Aid was once the pioneer strip in China. But more brands have entered the market. Without totally breakthrough product innovation, Band-Aid's sales growth is stagnant. We realized that the meaning of Band-Aid to a mum is bigger than wound healing. It's a medium to deliver her healing love. "Band-Aid, Heal With Love" campaign was launched to provide a digital platform, where mums can customize a badge of love on a Band-Aid. A breakthrough amount of user generated contents were created. The campaign immediately drove monthly sales growth by 9%.