Bang & Olufsen: The Living Room Tour

Credits & Description:

The new global brand idea, âGreat sound deserves Bang & Olufsenâ, is rooted in the truth that sound is an important, emotional communicator. In a category where many are willing to compromise on quality, the campaign establishes the superiority of Bang & Olufsen by communicating that better quality leads to a heightened experience. âThe Living Room Tourâ is the first iteration of Bang & Olufsenâs new brand positioning. The campaign, created by BBH London, is an on-going project where Bang & Olufsen brings the audience one step closer to the music and artists they love. The idea is built around a shared passion for great sound and the belief that great music deserves to be heard as the artist intended, which is only possible with the highest quality speakers. The first live event, launching on 15 October at 2pm UK time, will see Paul McCartney in conversation about the inspiration and influences behind his new album. The event will be streamed at bang-olufsen.com/mccartney and users can tweet #askmccartney for the chance to have their questions answered by McCartney himself.
Category: Entertainment & leisure
URL: http://deserve.bang-olufsen.com/en
Client: Bang & Olufsen
Agency: BBH London
Production: Globe Productions
Country: United Kingdom
Creative Director: Hamish Pinnell
Creative team: Sara Watson
Creative team: Laura Osborne
Producer: Carl Philips
BBH Head of Integrated Production: Olivia Chalk
BBH Head of Digital Production: Josh Tenser
BBH Digital Producers: Linda Essen Moller, Richard Atkins
BBH Integrated Producers: Bryony Dellow, Ryan Chong
BBH Strategic Business Lead: Carly Herman
BBH Content Business Director: Joanna Osborn
BBH Strategist: Tom Callard
BBH Team Assistant: Julia Brenton
BBH Head of UX: Adam Powers
BBH Interactive Designer: Kenzo Kramarz
BBH Designer: Rob Wilson
Factory Studios Sounds Engineer: Dan Beckwith
Factory Studios Producer: Raluca Anastasiu