Advertiser: BARNARDO'S
Agency: BBH
Category: Charities
Advertising campaign: HOME FOR CHRISTMAS
Copywriter: Alex Ball (BBH)
Creative Tech: Alex Matthews (BBH)
Creative Director: Dominic Goldman (BBH)
Art Director: Felipe Guimeres (BBH)
Creative Tech: Gabor Szalatnyai (BBH)
Agency Producer: Josh Tenser (BBH)
Agency Producer: Sam Bowden (BBH)
Art Director: Rob Ellis (BBH)
Account Manager: Tim Harvey (BBH)
Account Planner: Tim Jones (BBH)
Executive Creative Director: Nick Gill (BBH)
Copywriter: Lambros Charalambos (BBH)
Implementation
To help in the fight against homelessness, we, in support of Barnardo’s, created a ‘Home for Christmas’. A website that allowed people to show their support by donating what they could. And in return, every day, an entrant had their home address selected, remodelled, 3D printed and made into a beautiful bespoke snow globe especially for them. We wanted people to realise how fortunate they were to have a home for Christmas, and act on it.
Client Brief Or Objective
Every year 75,000 young people face the harsh reality of spending the festive period on the streets, and we often take for granted how lucky we are. In the spirit of Christmas, we decided to do something to try and help others, rather than just helping ourselves – we turned our agency Christmas initiative (and investment) into a mechanic in support of Barnardo’s to help tackle the issue of homelessness at this time of year.
Relevancy
A snowglobe is something that has meaning and purpose - it represents all that is special about the magic of Christmas, and so to use this house people’s homes, means that people can realise how lucky they are to be at home for Christmas, in contrast to young people who aren’t so fortunate.
Outcome
The idea received national press coverage, most notably in the Telegraph and AdAge, as well as being Creativity Online’s number one pick for the entire week it ran. 1 in 24 visitors to the site gave money to the project, with an average donation of £6.