American Standard: BUTCHER

Credits & Description:

Advertiser: PT AMERICAN STANDARD INDONESIA
Agency: JWT JAKARTA
Category: Animated
Advertising campaign: BUTCHER
Sound Design: Cut2cut
Executive Creative Director: Ivan Hady Wibowo (JWT Jakarta)
Editor: Bagus (Imagineka Motion)
Executive Producer: Nina Rakhmatika (JWT Jakarta)
Account Supervisor: Rasus Subarkah (JWT Jakarta)
Lighting: Loren (Imagineka Motion)
Business Director : Pungkas Riandika (XM-JWT)
Lighting: Sugi (Imagineka Motion)
Editor: Awank (Imagineka Motion)
Lighting: Bidin (Imagineka Motion)
Music Composer: Dimas
Lighting: Dwi (Imagineka Motion)
Art Director: Erwin Santoso (JWT Jakarta)
Sound Design: Kipotsoundman
Associate Creative Director: Leonard Wiguna (JWT Jakarta)
Producer: Lina Mauza Bawazeer (Imagineka Motion)
Technology Director : Martin Samroni (XM-JWT )
Copywriter: Pingkan Rarumangkay (JWT Jakarta)
Cameraman: Rendra (Imagineka Motion)
Account Manager: Reza Fitriano (JWT Jakarta)
Director of Photography: Robi Setiawan (Imagineka Motion)
Director: Evan Theo (Imagineka Motion)
Producer: Mala Komawaty (Imagineka Motion)
Editing Company: One Tone
Technology Director : Rizky Syazuli (XM-JWT )

Brief Explanation
Who wonders that washing our hands is a never ending cycle. It starts with you opening the clean water tap with your dirty hands then it ends with you closing the dirty tap with you already clean-just-washed hand. I r r i t a t e d! American Standard Selectronic faucets ends this dirty cycle of washing hand. The censormatic faucet starts the water the minute you put your hands under it. We developed a series of TVC that show a loop of this irritating cycle, the treatment would refer to the popular annoying-yet-entertaining depicting well-known character with their well-known activities that require constant hand washing.