Bikeid: Master Bike

Credits & Description:

Media: Online
Category: Recreation & Leisure
Brand: Bikeid
Geo: Europe, Sweden
Master Bike – Break the code, win the bike.
BACKGROUND:
Bikeid is a Stockholm-based bike manufacturer that allows its customers to determine design - based on a basic model, you choose the color of the bike's components, including frame, tires, grips and chain.
PURPOSE:
Spread BIKEID's brand, concept and advantages to a wider audience and to playfully engage potential customers.
"We polished the old classic board game Mastermind, and made our own interpretation. A Facebook application that allows users to test their designing directly on to the actual bike, while she / he gets the chance to win it. And share it of course. :-) "
Advertising Agency: Gustaf Boman Network, Stockholm, Sweden
Creative Director / Art Director: Gustaf Boman
Webmaster: Tobias Korsbäck
Published: November 2013