Billboard Digital, Case study Radio Pride Parade [video] by Ogilvy Sao Paulo

The Digital Advert titled Radio Pride Parade [video] was done by Ogilvy Sao Paulo advertising agency for Billboard in Brazil. It was released in May 2015.

Billboard: Radio Pride Parade [video]

Awards:

Cannes Lions, 2015
BRANDED CONTENT AND ENTERTAINMENTBRANDED ENTERTAINMENT: BRAND OR PRODUCT INTEGRATION INTO AN EXISTING PROGRAMME OR PLATFORMSILVER
Clio Awards 2015
Branded EntertainmentPublic Service: AudioSilver
Branded ContentProduct/Service: AudioSilver
LIA (London International Awards), 2015
Radio & AudioPublic Service/Social WelfareBronze Winner
D&AD Awards, 2016
Radio AdvertisingInnovative Use of RadioWood Pencil
Wave Festival, 2016
RadioInovação em RádioBronze

Credits & Description:

Advertiser: BILLBOARD BRASIL
Agency: OGILVY BRASIL
Geo: Brazil
Ceo/Publisher: Antonio Camarotti (Billboard Magazine)
Vice President Executive Creative Director: Aricio Fortes (Ogilvy Brasil)
Director: Fernando Grostein Andrade, Raoni Rodrigues (Spray Filmes)
Information Architect: Igor Magrini (Ogilvy Brasil)
Account Director: Juliana Fernandes (Ogilvy Brasil)
Creative Technologist: Juscelino Vieira (Ogilvy Brasil)
User Experience Director: Pablo Moura (Ogilvy Brasil)
Copywriter: Patrick Matzenbacher (Ogilvy Brasil)
Executive Creative Director: Paulo Coelho (Ogilvy Brasil)
Art Director: Rafa Oliveira (Ogilvy Brasil)
Front End: Renato D'Arrigo (Ogilvy Brasil)
Production Company: Roberta Reigado, Lucia Leite, Carla onishi, Julia Retondo, Dyego Figueiredo, Kel (Spray Filmes)
Motion Designer: Tulio Inoue, Guilherme Todorov, Tiago Bancaro, Gian Cagni (Ogilvy Brasil)
Sound Studio: A9 Audio Staff (A9 Audio)
Head Of Client Service: Daniela Glicenstajn (Ogilvy Brasil)
Media: Daniella Gallo, Betania Aragão, Adeildo Souza, Renata Castro, Pamela Araujo, Car (Ogilvy Brasil)
Information Architect: Marcela Coutinho (Ogilvy Brasil)
Creative Director: Rafael Donato (Ogilvy Brasil)
Broadcast Production: Rafael Rosi, Andrea Consoleto, Sonia Cremerius (Ogilvy Brasil)
Project Manager: Rodrigo Baroni (Ogilvy Brasil)