BMW Digital MINI-BIGPOINTS by Frontage

MINI-BIGPOINTS
The Digital Advert titled MINI-BIGPOINTS was done by Frontage advertising agency for BMW in Japan. It was released in May 2013.

BMW: MINI-BIGPOINTS

Brand
Media
Released
May 2013
Posted
May 2013
Market
Industry
Agency
Creative Director
Copywriter
Art Director
Photographer

Credits & Description:

Advertiser: BMW JAPAN
Agency: FRONTAGE
Category: Automotive Products & Services
Advertising campaign: MINI-BIGPOINTS
Photographer: Kiyoshi Ohara
Agency Producer: Yoshi Suzuki (FRONTAGE Tokyo)
Technical Director: Osamu Iijima (nide )
Agency Producer: Satoko Kanno (FRONTAGE Tokyo)
Producer: Takashi Okamoto (Amana Group Japan)
Art Director: Yohei Okawa (FRONTAGE Tokyo)
Creative Director: Yutaka Murakoshi (FRONTAGE Tokyo)
Technical Developer: Kei Shibusawa (nide )
Technical Developer: Masato Ando (nide)
CGI Director: Takanao Hada (Amana CGI)
CGC Director: Yohei Yamada (Amana CGI)
Producer: Asuka Takizawa (Amana Group Japan)
Account Executive: Christian Bareuther (FRONTAGE Tokyo)
Graphic Designer: Naoyuki Tamura (Concept Conception)
Web Director: Seishi Ono (Concept Conception)
Account Executive: Yasumitsu Song (FRONTAGE Tokyo)
Copywriter: Yuki Asai (FRONTAGE Tokyo)

Brief Explanation
The website simply features the capacity of MINI Countryman (Crossover in Japan) with an entertainment of smooth scroll. It showcases the uniqueness of "BIGGEST MINI EVER." as well as the excitement of owning a MINI.