BMW Digital, Case study The BMW Gesture Controlled Banner by Demner, Merlicek & Bergmann

The Digital Advert titled The BMW Gesture Controlled Banner was done by Demner, Merlicek & Bergmann advertising agency for BMW in Austria. It was released in Apr 2016.
Advertising campaign for BMW

BMW: The BMW Gesture Controlled Banner

Brand
BMW
Media
Digital, Case study
Released
April 2016
Posted
April 2016
Market
Austria
Industry
Cars
Agency
Demner, Merlicek & Bergmann
Creative Director
Francesco Bestagno
Executive Creative Director
Dushan Drakalski
Creative Director
Marian Grabmayer
Copywriter
Marc Luedemann

Awards:

Epica Awards 2016
Online AdsOnline AdsBronze

Credits & Description:

Campaign name:
Registrant: Demner, Merlicek & Bergmann
Brand name: BMW Austria
Executive Creative Director: Dushan Drakalski
Creative director: Francesco Bestagno, Marian Grabmayer
Account Director / Manager: Account Supervisor: Christin Herrnberger, Account Manager: Julia Dragosits
Copywriter: Marc Luedemann
Digital creative: Marc Metzler
Other credits: Programmer/Producer: Matthias Dorer
Creative idea explanation: With BMW Gesture Control, ...

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