BMW Digital, Case study The BMW Gesture Controlled Banner by Demner, Merlicek & Bergmann

The Digital Advert titled The BMW Gesture Controlled Banner was done by Demner, Merlicek & Bergmann advertising agency for BMW in Austria. It was released in Apr 2016.
Advertising campaign for BMW

BMW: The BMW Gesture Controlled Banner

Brand
BMW
Media
Digital, Case study
Released
April 2016
Posted
April 2016
Market
Austria
Industry
Cars
Agency
Demner, Merlicek & Bergmann
Creative Director
Francesco Bestagno
Executive Creative Director
Dushan Drakalski
Creative Director
Marian Grabmayer
Copywriter
Marc Luedemann

Awards:

Epica Awards 2016
Online AdsOnline AdsBronze

Credits & Description:

Campaign name:
Registrant: Demner, Merlicek & Bergmann
Brand name: BMW Austria
Executive Creative Director: Dushan Drakalski
Creative director: Francesco Bestagno, Marian Grabmayer
Account Director / Manager: Account Supervisor: Christin Herrnberger, Account Manager: Julia Dragosits
Copywriter: Marc Luedemann
Digital creative: Marc Metzler
Other credits: Programmer/Producer: Matthias Dorer
Creative idea explanation: With BMW Gesture Control, selected functions can be operated by means of defined hand movements. The problem: To experience Gesture Control, you have to sit in one of the cars of the BMW 7 series. Our goal was to make it easy accessible for everyone – with the BMW Gesture Controlled Banner. Like in the car simple hand movements like “swiping” or “pointing” can be used to experience the content on the banner. Leaving all features of the BMW 7 series in the users hands.