| Clio Awards, 2014 | ||
|---|---|---|
| Out of Home | Product/Service: Poster | Silver |
| The New York Festival, 2015 | ||
| Outdoor | Craft: Typography | THIRD PRIZE AWARD |
| Craft: Typography | THIRD PRIZE AWARD | |
The all-new BMW X5 is made for whatever nature could ask for. We let nature tell us directly, what it could ask for from the new BMW X5.Serviceplan, Munich used real-natural-no-postproduction letters we discovered in Death Valley, built out of the typical salt crusts and created the Death Valley messages. Each letter was marked with the exact geographical coordinates where it is located. The messages became print ads and also a mailing that led to our blog, where people could download the font and send their own Death Valley messages.
Category: Automotive
URL: http://www.deathvalleymessages.com
Client: BMW
Media: Online
Agency: Serviceplan, Munich
Country: Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Maik Kähler
Creative Director/ art director: Matthäus Frost
Creative Director/ art director: Axel Schilling
Creative Director/ writer: Tom Meifert
Graphic Designer: Death Valley
Typographer: Axel Schilling
Creative Producer: Florian Panier