Boaz International Education Institute: Dyslexia Day

Credits & Description:

Brand: Boaz International Education Institute
Advertiser: Boaz International Education Institute
Agency: Grey Group Hong Kong, Hong Kong
Chief Creative Officer: Keith Ho
Executive Creative Director: Keith Ho
Creative Director: Keith Ho/Kong Siu Lan/Christopher Lee
Copywriter: Christopher Lee/Keith Lam
Art Director: Keith Ho/Kong Siu Lan/Jeffrey Mc Wong/Jesse Lee/Jackie Wong/Jeffrey Wong
Web Developer: Hocti Ho
Account Executive: Yumi Wong
Agency Producer: John Lo/Ken Yau
Film Production Company: Fatballslim Productions Co. Ltd., Hong Kong
Director: Kevin Li
Typographer: Daniel Britton/Jesse Lee
English Context Explanation: Around 10% Of The World Suffers From Dyslexia. However, This Disability Is Still Widely Misunderstood And Miscommunicated. Because Dyslexia Is A Hidden Disability, It Is Hard For Normal People To Understand How Truly Frustrating And Embarrassing It Is. Instead, Because Dyslexics Look Like Everyday People, They Are Simply Mislabeled As ‘Stupid’ Or ‘Lazy’. We Needed To Raise More Immediate Awareness And Support Amongst The General Public. Therefore, We Created An Innovative Campaign That Helped Non-Dyslexics Experience What Its Like To Be Dyslexia For A Day. From Popular Magazine Titles To Turning The Whole Central Business District Into A Dyslexic Area.