Boxer Tv Access Digital Habits by Bates Y&R Copenhagen

Habits
The Digital Advert titled Habits was done by Bates Y&R Copenhagen advertising agency for Boxer Tv Access in Denmark. It was released in May 2015.
Advertising campaign for Boxer Tv Access

Boxer Tv Access: Habits

Brand
Boxer Tv Access
Media
Digital
Released
May 2015
Posted
May 2015
Market
Denmark
Industry
TV Channels/Radio Stations and Programmes
Agency
Bates Y&R Copenhagen

Credits & Description:

Category: Other
Brand: BOXER TV ACCESS
Agency: Bates Y&R Denmark
Country: Denmark
The Danish furniture designer, Isabel Ahm, is responsible for the design of the new couch called Habits. In collaboration with Boxer TV, she has developed the ideal TV couch, which is based on a qualitative study utilizing photographs of Danes in their sofa environments. In addition, Boxer TV has supported the studies with a comprehensive population survey. The study shows that Danish TV viewers use their couches in a variety of ways. For example, 30 percent of Danes are not against taking food to the couch, while 25 percent like to nap on the couch, and more than half of us prefer to watch TV with others. This is the new reality. Agency: Bates Y&R Denmark

Category: Other
URL: https://www.kickstarter.com/projects/1211107193/habits-couch-the-way-you-want-it
Client: BOXER TV ACCESS
Agency: Bates Y&R Denmark
Country: Denmark